In this whitepaper, you’ll learn what questions you need to ask to assess your readiness for driving deep customer engagement and delivering better customer experiences.
- What set of business capabilities do we need?
- Where do our current capabilities exist and what additional capabilities need to be acquired?
- How will they interact and integrate with the existing process and systems?
- Which processes and systems need to be transformed? Where do we start?
- How do we redesign our communications to adapt to modern channels and touchpoints?
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